FaZe Holdings Inc (NASDAQ: FAZE) is expanding into the metaverse through a new partnership with leading Web3 business The Sandbox.
The Sandbox, a division of Animoca Brands, has announced a relationship with the North American gaming and esports company FaZe Clan.
FaZe Clan will enter the metaverse by establishing a virtual region dubbed FaZe World. According to the press announcement, FaZe and Sandbox will work together to create new revenue streams while also presenting events and experiences in FaZe World.
The following companies have joined together to bring "Faze Clan into the metaverse":
FaZe World, a 12-by-12-foot virtual plot in the Sandbox metaverse, will be built by the FaZe Clan.
According to the two companies, the globe is "part virtual real estate and part entertainment park." They intend to construct digital infrastructure to support this concept.
In FaZe World, FaZe and Sandbox will organize virtual events, games, and digital items. They will also collaborate to create new ways for the FaZe Clan to make money by collaborating with the metaverse.
People will be able to purchase plots surrounding FaZe World, allowing them to own a piece of virtual land adjacent to FaZe Clan.
In celebration of the occasion, The Sandbox will hold a LAND auction later this year. FaZe World's fully immersive experiences will be available in 2023.
What occurred: FaZe Clan has announced a collaboration with The Sandbox, a metaverse-based brand owned by Animoca Brands. As part of the agreement, the FaZe Clan will sell land surrounding its "FaZe World" 12x12 plot (144 pieces) of land in The Sandbox.
According to the firm, "the relationship represents FaZe Clan's formal first move into the metaverse." The Sandbox and FaZe Clan will collaborate to create metaverse experiences. Virtual events, games, and the delivery of digital items are examples of these experiences. These events should take place in 2023.
According to the business, the new virtual environment might also lead to a "game-ified FaZe World."
"The general public will be able to own digital real estate in the Sandbox LANDs that encircle FaZe World. This is a once-in-a-lifetime opportunity for FaZe Clan fans to live next door to one of the world's largest gaming and media firms."
The Sandbox includes almost 400 collaborations with well-known organizations and individuals, including Ubisoft, Warner Music Group, Gucci, Snoop Dogg, Adidas (ETR:ADSGN), Steve Aoki, Care Bears, Atari, and The Smurfs.
What Investors Should Know About FaZe Clan Stock When It Hits the Market
Why it's significant: According to FaZe Holdings, the new relationship might help the company identify new methods to make money.
"With FaZe World and our relationship with The Sandbox, our fans who are already digital natives can experience FaZe Clan in a more immersive way," stated FaZe Clan CEO Lee Trink.
The Sandbox is a metaverse and virtual world leader with its own coin called Sandbox (CRYPTO: SAND). According to the corporation, more than 40 million people use its mobile platform.
NFTs like the one from Snoop Dogg were created in the past when The Sandbox and creators collaborated.
FaZe recently went public via a SPAC merger and stated that it would endeavor to gain money from its large fan base. The company had inked agreements with MoonPay and other cryptocurrency-related startups, as well as with significant corporations such as McDonald's Inc. (NYSE: MCD).
FaZe Holdings shares have increased 6.73 percent to $14.44 at the time of writing.
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